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Gippsland Business Connect (powered by Localised) » Articles

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How to write a social media strategy

Elise Mason
Director - Higher Digital marketing

Tackling social media as a small business owner can be overwhelming, a total time-drain and a giant headache. It’s hard to know what to post, what’s going to land well…

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5 marketing trends to consider for 2022

Erika McInerney
Founder and Director - Mac&Ernie

As 2022 rushes towards us, it’s easy to forget that technology and marketing channels and trends are also rushing along incredibly quickly. Things change, people change and your business probably…

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Marketing strategies to get out in front of a crisis.

Erika McInerney
Founder and Director - Mac&Ernie

For many Australian small businesses, it feels like the hits keep coming. From drought to fire to pandemic and floods, we’re bouncing from one crisis to another. Sometimes when you…

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How to increase the positivity and authenticity in your social media.

Erika McInerney
Founder and Director - Mac&Ernie

I recently had the opportunity to work with an organisation to demonstrate and promote the practice of ‘positive social media’. Creating positivity around their brand, company and members, through the…

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Our tips for creating video content for your business

Hello@ WorkMyOwnWay
Let us help you with your business - Work My Own Way

Video is an effective marketing tool for many businesses today, particularly with the rise of TikTok and Instagram Reels. If you’ve been considering adding video content to help you market…

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5 things you can outsource to a freelancer

Zoe Hyde
Content Writer and Marketer - Conquer Your Content

Are you ready to outsource some of your marketing workload to a freelancer? Freelancing can be a great option for your business if you are currently in between juggling too…

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3 ways to sell on social media without being too ‘salesy’

Erika McInerney
Founder and Director - Mac&Ernie

There’s nothing wrong with selling your products using your social media channels. Say it out loud. Nothing wrong with it… For a lot of small business owners, particularly those just…

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3 ways to build a strong and supportive social media community for your business

Erika McInerney
Founder and Director - Mac&Ernie

It feels more important than ever to have a strong and supportive community surrounding your business. Having regular customers and brand advocates at a time like this* can make an…

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Don’t miss the message – how to ensure your customers have clarity around your business

GippsTech
- GippsTech

Sometimes it’s difficult to see the path through the shrubs. Without evaluating your position from afar, you can easily get lost. This is how your customers feel if they don’t…

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Use video to expand your engagement and visibility

GippsTech
- GippsTech

Video is an effective marketing tool for many businesses today. If you are currently rejecting the idea because you’re worried about getting in front of the camera, it’s time to…

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