The business of blogging: creating trust.

It’s never been easier for businesses to reach out and connect with people. In the same breath, it’s also really difficult to cut through the “noise” of social media and advertising these days. How often do we see a small business website putting in the effort of designing an efficient website informing us of the…

Why does your business need a Capability Statement?

Copywriter

Increasingly organisations are being asked to include a Capability Statement in tender documentation. You’re possibly thinking at this point, what is a Capability Statement? Allow me to enlighten you. What is a Capability Statement? A powerful and professionally written Capability Statement is a communication tool that showcases in one comprehensive document your business credentials, competencies,…