5 Killer Mistakes – Part 3

Business Growth Specialist & Marketing Strategist - Profit Improvers

My past 2 articles covered the first four of the killer mistakes you can make that will not only make you lose your customer, client or patient, but possibly your entire company. Today we’re going to talk about the fifth killer mistake: Up Cash Creek Without a Paddle. Even when business is good there’s still…

5 Killer Mistakes – Part 2

Business Growth Specialist & Marketing Strategist - Profit Improvers

In a recent article we covered the first two of the 5 biggest mistakes you can make in dealing with clients. Today we’ll cover the third and fourth ones: 3. Taking on More Than You Can Handle. When you take on too much, your business can’t keep up and therefore you can easily lose control…

5 Killer Mistakes – Part 1

Business Growth Specialist & Marketing Strategist - Profit Improvers

There are 5 big mistakes you can do that will kill a deal. They are: Not meeting the client’s expectations Mishandling a client crisis Taking on more than you can handle Putting all your eggs in one basket Up cash creek without a paddle Any one or combination of these can not only kill the…

Who’s Your MVP?

Business Growth Specialist & Marketing Strategist - Profit Improvers

Recently, we talked about making the first contact with your prospective big fish and how to make a positive first impression. Today we’re going to talk about feeling out the personality of your prospective big fish to match the right salesperson to the fish. You need to do this in two steps: Profile your salespeople’s personalities.…

The Perfect Bait

Business Growth Specialist & Marketing Strategist - Profit Improvers

In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a…

Untangle the Red Tape

Business Growth Specialist & Marketing Strategist - Profit Improvers

Our last post was about bringing the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now, that you’ve learned how to overcome that, we’re going to talk about who your fish is. It’s important to know about the fish you are…

Be One with the Fish

Business Growth Specialist & Marketing Strategist - Profit Improvers

This is Part 2 of our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think like a big fish company and how that can help you plan your approach and find…

Are You In The 1%

Business Growth Specialist & Marketing Strategist - Profit Improvers

The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must have your consistency perfected or it will never work. This one percent may seem small, but if you approach the vision for your company with baby steps, you will find…

The Financial Strategist’s Manifesto 1.0 – A Proactive Way Forward

The Financial Strategist - New Era Management Services

Introduction The underlying reason behind my Financial Strategist Manifesto 1.0, originally drafted in 2019, was to provide a guide to the benefits of finance re-emerging as the driving force in implementing business strategy. With the benefit of practicing in strategic finance and lean management for more than three decades, financial trouble shooting, organisational sustainability and…

Why NOW is the Best Time to Work ON Your Business

Director, The Local Business Network Bass Coast & South Gippsland - The Local Business Network

As a business owner in a regional area, when is a good time to work on your business?  The answer is the same for any business owner in any economy – NOW!  Why do I say that? Simply because if you are not working on your business, your competitors probably are; so whilst you may…