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Gippsland Business Connect (powered by Localised) » Articles

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5 marketing trends to consider for 2022

Erika McInerney
Founder and Director - Mac&Ernie

As 2022 rushes towards us, it’s easy to forget that technology and marketing channels and trends are also rushing along incredibly quickly. Things change, people change and your business probably…

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Marketing strategies to get out in front of a crisis.

Erika McInerney
Founder and Director - Mac&Ernie

For many Australian small businesses, it feels like the hits keep coming. From drought to fire to pandemic and floods, we’re bouncing from one crisis to another. Sometimes when you…

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How to increase the positivity and authenticity in your social media.

Erika McInerney
Founder and Director - Mac&Ernie

I recently had the opportunity to work with an organisation to demonstrate and promote the practice of ‘positive social media’. Creating positivity around their brand, company and members, through the…

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3 ways to sell on social media without being too ‘salesy’

Erika McInerney
Founder and Director - Mac&Ernie

There’s nothing wrong with selling your products using your social media channels. Say it out loud. Nothing wrong with it… For a lot of small business owners, particularly those just…

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3 ways to build a strong and supportive social media community for your business

Erika McInerney
Founder and Director - Mac&Ernie

It feels more important than ever to have a strong and supportive community surrounding your business. Having regular customers and brand advocates at a time like this* can make an…

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