Psychology should be at the forefront of your UX design. Here’s why.

Copywriter - GippsTech

Human psychology drives behaviour and decision making. From the placement and colour of a button on a website, to where the information is placed on the main menu, website developers can directly influence the actions of the user.  While humans are complicated species, they are remarkably predictable when it comes to patterns of behaviour. By…

How accessible is your website?

Copywriter - GippsTech

If you’re not thinking of everyone, you may as well have published for no one How would you feel if we told you that 1 billion people are unable to use your website right now (2)?  When we talk about website inclusivity, we aren’t just talking about people with disabilities or impairments (although extremely important).…

User Experience will soon affect your Google ranking – it’s time to get prepared

Copywriter - GippsTech

Google has recently announced a new ranking algorithm, set for introduction in 2021. While search algorithms continually evolve, this rollout will be one of the most significant changes in recent memory. The new update is called the Google Page Experience, and it will affect your ranking on Google by taking your website’s user experience (UX)…

Enhancing customer experience through technology

Copywriter - GippsTech

In recent years, consumers have shown that they’re increasingly willing to engage with technology. Gone are the days when we would speak to customers face-to-face to make a sale. COVID-19 has accelerated the consumer shift to digital channels. When supermarkets, retail chains, and airports introduced self checkout, people either embraced it or hated it. While…