Case Study – Full Circle HR & Business Services

“I chose GippsTech because they fit my values, and the process felt like a partnership rather than a sale, which was important to me. My website was a labour of…

Case Study – Know Your Nutrition

“The team at GippsTech were so easy to work with. They truly listened to what I wanted to achieve from my website and incorporated my personality and branding into it.…

Your website could be driving customers away — here’s why

Your business website exists to generate traffic and convert visitors to buyers. A well designed and well thought out website will demand the attention of its users. It will answer…

Psychology should be at the forefront of your UX design. Here’s why.

Human psychology drives behaviour and decision making. From the placement and colour of a button on a website, to where the information is placed on the main menu, website developers…

Case Study – Little Birdy Photography

  “From the first conversation, the team at GippsTech made the process easy for me and understood that my page needed to reflect my style and personality, so that I…

Don’t put your business at risk with bad SEO shortcuts — “white hat” vs. “black

While many of us understand the importance of SEO (Search Engine Optimisation) in having a website rank highly on Google, there are some great, and not so great, ways of…

How accessible is your website?

If you’re not thinking of everyone, you may as well have published for no one How would you feel if we told you that 1 billion people are unable to…

User Experience will soon affect your Google ranking – it’s time to get prepared

Google has recently announced a new ranking algorithm, set for introduction in 2021. While search algorithms continually evolve, this rollout will be one of the most significant changes in recent…

The road home from COVID-19 won’t be a straight line

Just when we thought we could begin to see normality on the horizon, COVID-19 cases have spiked and caused yet another disruption. New restrictions are once again impacting Victorian businesses.…

Digital innovation has pushed us into the future – fast

COVID-19 is shaping digital innovation in nearly every business sector. As business owners have seen predictable markets turned on their heads, they’ve started to reassess their long term plans –…