Facebook Shops: A complement, but not a substitute for your business website

Copywriter - GippsTech

Facebook have just announced the release of Shops, a free eCommerce platform designed for businesses across both Facebook and Instagram. Shops will utilise third-party services, such as Shopify, Woo, and BigCommerce, to turn the social network into a shopping experience for users. Online shopping is growing at a rapid rate. Consumers increasingly understand how easy…

Making your small business brand work for you

Copywriter - GippsTech

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs; it’s about how your audience feels when they interact with your business. A website’s performance and design is nothing without a clear brand identity and way for your customers…

Navigating the new normal – how COVID-19 will change business

Copywriter - GippsTech

The effects of Coronavirus, and the behaviour changes we’ve seen as a result, will likely change the meaning of “normal” for both businesses and their customers. As we begin to see a faint flash of light at the end of what has felt like a very long tunnel, it’s natural to ask “What next?”  As…

Setting up an eCommerce store for your business

Software Development Consultant - GippsTech

With COVID-19 lockdowns enforced throughout Australia, many retail outlets have had to rapidly transition to selling online as their only way to continue operations. Whilst many “bricks and mortar” stores may not have felt they needed a website or a strong online presence in the past, embracing technology will be critical to enable retailers to…

Innovation Consulting Package – Helping you thrive in the current circumstances

Software Development Consultant - GippsTech

The world looks entirely different from just 30 days ago; the COVID-19 pandemic that is sweeping the globe has brought about significant changes to businesses of all sizes and industries. In times of rapid change, businesses that can innovate and adapt quickly are the ones best placed to survive and thrive. Our team at GippsTech…

How to get funding for your small business website

Software Development Consultant - GippsTech

Many businesses need to get a website up and running urgently at present in order to start selling or promoting their services online in order to keep operating during the COVID-19 shutdown. However, with financial uncertainty, businesses may also be concerned about how they’re going to afford to get a website built. GippsTech’s mission is…