The future of regional business + innovation – what we learned from Binary Shift

Digital Marketing + Analytics - GippsTech

Binary Shift 2020. A virtual conference without the typical virtual feel. There were no Zoom calls, no awkward lulls, and no tech problems -just a full day of electrifying speakers and engaging conversations. “That was without doubt the best event I’ve attended in a long time – virtually or otherwise. Thank you”, said an attendee…

User Experience will soon affect your Google ranking – it’s time to get prepared

Copywriter - GippsTech

Google has recently announced a new ranking algorithm, set for introduction in 2021. While search algorithms continually evolve, this rollout will be one of the most significant changes in recent memory. The new update is called the Google Page Experience, and it will affect your ranking on Google by taking your website’s user experience (UX)…

Enhancing customer experience through technology

Copywriter - GippsTech

In recent years, consumers have shown that they’re increasingly willing to engage with technology. Gone are the days when we would speak to customers face-to-face to make a sale. COVID-19 has accelerated the consumer shift to digital channels. When supermarkets, retail chains, and airports introduced self checkout, people either embraced it or hated it. While…

Digital innovation has pushed us into the future – fast

Copywriter - GippsTech

COVID-19 is shaping digital innovation in nearly every business sector. As business owners have seen predictable markets turned on their heads, they’ve started to reassess their long term plans – and quickly. Technology and innovation projects that may have once been dropped into the “too hard” or “not necessary” baskets are now vital to the…

Resilience in business: Using the lessons of COVID-19 to adapt and overcome

Copywriter - GippsTech

Business isn’t easy. In fact, it’s extremely difficult. Add a worldwide pandemic to the mix, and it’s a whole other story. While COVID-19 has caused us all a significant amount of pain – both financially and emotionally, what it has taught us is that our ability to overcome adversity is what counts. As a business…

Facebook Shops: A complement, but not a substitute for your business website

Copywriter - GippsTech

Facebook have just announced the release of Shops, a free eCommerce platform designed for businesses across both Facebook and Instagram. Shops will utilise third-party services, such as Shopify, Woo, and BigCommerce, to turn the social network into a shopping experience for users. Online shopping is growing at a rapid rate. Consumers increasingly understand how easy…

Making your small business brand work for you

Copywriter - GippsTech

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs; it’s about how your audience feels when they interact with your business. A website’s performance and design is nothing without a clear brand identity and way for your customers…

Navigating the new normal – how COVID-19 will change business

Copywriter - GippsTech

The effects of Coronavirus, and the behaviour changes we’ve seen as a result, will likely change the meaning of “normal” for both businesses and their customers. As we begin to see a faint flash of light at the end of what has felt like a very long tunnel, it’s natural to ask “What next?”  As…

Setting up an eCommerce store for your business

Software Development Consultant - GippsTech

With COVID-19 lockdowns enforced throughout Australia, many retail outlets have had to rapidly transition to selling online as their only way to continue operations. Whilst many “bricks and mortar” stores may not have felt they needed a website or a strong online presence in the past, embracing technology will be critical to enable retailers to…

Innovation Consulting Package – Helping you thrive in the current circumstances

Software Development Consultant - GippsTech

The world looks entirely different from just 30 days ago; the COVID-19 pandemic that is sweeping the globe has brought about significant changes to businesses of all sizes and industries. In times of rapid change, businesses that can innovate and adapt quickly are the ones best placed to survive and thrive. Our team at GippsTech…