The future of regional business + innovation – what we learned from Binary Shift

Binary Shift 2020. A virtual conference without the typical virtual feel. There were no Zoom calls, no awkward lulls, and no tech problems -just a full day of electrifying speakers…

User Experience will soon affect your Google ranking – it’s time to get prepared

Google has recently announced a new ranking algorithm, set for introduction in 2021. While search algorithms continually evolve, this rollout will be one of the most significant changes in recent…

Enhancing customer experience through technology

In recent years, consumers have shown that they’re increasingly willing to engage with technology. Gone are the days when we would speak to customers face-to-face to make a sale. COVID-19…

Digital innovation has pushed us into the future – fast

COVID-19 is shaping digital innovation in nearly every business sector. As business owners have seen predictable markets turned on their heads, they’ve started to reassess their long term plans –…

Resilience in business: Using the lessons of COVID-19 to adapt and overcome

Business isn’t easy. In fact, it’s extremely difficult. Add a worldwide pandemic to the mix, and it’s a whole other story. While COVID-19 has caused us all a significant amount…

Facebook Shops: A complement, but not a substitute for your business website

Facebook have just announced the release of Shops, a free eCommerce platform designed for businesses across both Facebook and Instagram. Shops will utilise third-party services, such as Shopify, Woo, and…

Making your small business brand work for you

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs; it’s about how your…

Navigating the new normal – how COVID-19 will change business

The effects of Coronavirus, and the behaviour changes we’ve seen as a result, will likely change the meaning of “normal” for both businesses and their customers. As we begin to…

Setting up an eCommerce store for your business

With COVID-19 lockdowns enforced throughout Australia, many retail outlets have had to rapidly transition to selling online as their only way to continue operations. Whilst many “bricks and mortar” stores…

Innovation Consulting Package – Helping you thrive in the current circumstances

The world looks entirely different from just 30 days ago; the COVID-19 pandemic that is sweeping the globe has brought about significant changes to businesses of all sizes and industries.…

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