Our tips for creating video content for your business

Video is an effective marketing tool for many businesses today, particularly with the rise of TikTok and Instagram Reels. If you’ve been considering adding video content to help you market…

Don’t put your business at risk with bad SEO shortcuts — “white hat” vs. “black

While many of us understand the importance of SEO (Search Engine Optimisation) in having a website rank highly on Google, there are some great, and not so great, ways of…

How accessible is your website?

If you’re not thinking of everyone, you may as well have published for no one How would you feel if we told you that 1 billion people are unable to…

Cybersecurity – is your digital door secure?

While it’s common to assume that cybercriminals only seek out large organisations and large paydays, attacks on small businesses continue to rise. In fact, small businesses and organisations make up…

Enhancing customer experience through technology

In recent years, consumers have shown that they’re increasingly willing to engage with technology. Gone are the days when we would speak to customers face-to-face to make a sale. COVID-19…

Don’t miss the message – how to ensure your customers have clarity around your business

Sometimes it’s difficult to see the path through the shrubs. Without evaluating your position from afar, you can easily get lost. This is how your customers feel if they don’t…

Use video to expand your engagement and visibility

Video is an effective marketing tool for many businesses today. If you are currently rejecting the idea because you’re worried about getting in front of the camera, it’s time to…

How Mortgage Choice in Gippsland can help businesses recover from Bushfires

To say it’s been a difficult summer is a massive understatement. Australia’s bushfire crisis has impacted entire communities with significant damage to property, land, stock and businesses. In those areas…

The six Cs of starting up a business: Common sense

The six Cs you need to successfully start up a new business are: Creativity Common sense Courage Commitment/resilience adaptability to Change Communication. I have already dealt with the first C…

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