4 reasons to get the .au country code domain.

Digital Strategy Consultant & Web Designer - Online is Easy

This article is a excerpt that explains domains, why there are so many domain extensions, what they mean for Australian businesses online and the benefits of the .au direct domain.…

Don’t put your business at risk with bad SEO shortcuts — “white hat” vs. “black

While many of us understand the importance of SEO (Search Engine Optimisation) in having a website rank highly on Google, there are some great, and not so great, ways of…

User Experience will soon affect your Google ranking – it’s time to get prepared

Google has recently announced a new ranking algorithm, set for introduction in 2021. While search algorithms continually evolve, this rollout will be one of the most significant changes in recent…

Cybersecurity – is your digital door secure?

While it’s common to assume that cybercriminals only seek out large organisations and large paydays, attacks on small businesses continue to rise. In fact, small businesses and organisations make up…

Enhancing customer experience through technology

In recent years, consumers have shown that they’re increasingly willing to engage with technology. Gone are the days when we would speak to customers face-to-face to make a sale. COVID-19…

Facebook Shops: A complement, but not a substitute for your business website

Facebook have just announced the release of Shops, a free eCommerce platform designed for businesses across both Facebook and Instagram. Shops will utilise third-party services, such as Shopify, Woo, and…

Making your small business brand work for you

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs; it’s about how your…