Don’t put your business at risk with bad SEO shortcuts — “white hat” vs. “black

Copywriter - GippsTech

While many of us understand the importance of SEO (Search Engine Optimisation) in having a website rank highly on Google, there are some great, and not so great, ways of going about it. Unfortunately, getting your business found on Google is not as easy as pressing “publish” on your new website. In fact, studies show…

User Experience will soon affect your Google ranking – it’s time to get prepared

Copywriter - GippsTech

Google has recently announced a new ranking algorithm, set for introduction in 2021. While search algorithms continually evolve, this rollout will be one of the most significant changes in recent memory. The new update is called the Google Page Experience, and it will affect your ranking on Google by taking your website’s user experience (UX)…

Cybersecurity – is your digital door secure?

Copywriter - GippsTech

While it’s common to assume that cybercriminals only seek out large organisations and large paydays, attacks on small businesses continue to rise. In fact, small businesses and organisations make up 43% of cybercrime victims, and the average cost of these breaches are between $36,000 and $50,000.  In 2019, 1 in 3 Australians were affected by…

Enhancing customer experience through technology

Copywriter - GippsTech

In recent years, consumers have shown that they’re increasingly willing to engage with technology. Gone are the days when we would speak to customers face-to-face to make a sale. COVID-19 has accelerated the consumer shift to digital channels. When supermarkets, retail chains, and airports introduced self checkout, people either embraced it or hated it. While…

Facebook Shops: A complement, but not a substitute for your business website

Copywriter - GippsTech

Facebook have just announced the release of Shops, a free eCommerce platform designed for businesses across both Facebook and Instagram. Shops will utilise third-party services, such as Shopify, Woo, and BigCommerce, to turn the social network into a shopping experience for users. Online shopping is growing at a rapid rate. Consumers increasingly understand how easy…

Making your small business brand work for you

Copywriter - GippsTech

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs; it’s about how your audience feels when they interact with your business. A website’s performance and design is nothing without a clear brand identity and way for your customers…

GippsTech Case Study – Gippsland Ranges Roller Derby

Copywriter - GippsTech

“We are delighted – our webpage finally reflects the professionalism, diversity and offerings of our club like we had always hoped. GippsTech have done an exceptional job making it a reality”    -Bodye Darvill, Club President     The Gippsland Ranges Roller Derby is a not-for-profit, mixed-gender roller derby club in Gippsland. The club, while…

Navigating the new normal – how COVID-19 will change business

Copywriter - GippsTech

The effects of Coronavirus, and the behaviour changes we’ve seen as a result, will likely change the meaning of “normal” for both businesses and their customers. As we begin to see a faint flash of light at the end of what has felt like a very long tunnel, it’s natural to ask “What next?”  As…