How to Be A Creative Problem Solver on Demand

Creative problem solving is a different strain of problem-solving that involves coming up with as many solutions as possible before testing their effectiveness. You can learn to become a better creative problem solver while you study your passions at TAFE or university. In this article, we’re exploring the key aspects of problem-solving and what makes…

The future of regional business and innovation – what we learned from Binary Shift

Content Marketing Specialist - GippsTech

Binary Shift 2020. A virtual conference without the typical virtual feel. There were no Zoom calls, no awkward lulls, and no tech problems — just a full day of electrifying speakers and engaging conversations. “That was without doubt the best event I’ve attended in a long time — virtually or otherwise. Thank you”, said an…

How accessible is your website?

Content Marketing Specialist - GippsTech

If you’re not thinking of everyone, you may as well have published for no one How would you feel if we told you that 1 billion people are unable to use your website right now (2)?  When we talk about website inclusivity, we aren’t just talking about people with disabilities or impairments (although extremely important).…

Cybersecurity – is your digital door secure?

Content Marketing Specialist - GippsTech

While it’s common to assume that cybercriminals only seek out large organisations and large paydays, attacks on small businesses continue to rise. In fact, small businesses and organisations make up 43% of cybercrime victims, and the average cost of these breaches are between $36,000 and $50,000.  In 2019, 1 in 3 Australians were affected by…

Enhancing customer experience through technology

Content Marketing Specialist - GippsTech

In recent years, consumers have shown that they’re increasingly willing to engage with technology. Gone are the days when we would speak to customers face-to-face to make a sale. COVID-19 has accelerated the consumer shift to digital channels. When supermarkets, retail chains, and airports introduced self checkout, people either embraced it or hated it. While…

Resilience in business: Using the lessons of COVID-19 to adapt and overcome

Content Marketing Specialist - GippsTech

Business isn’t easy. In fact, it’s extremely difficult. Add a worldwide pandemic to the mix, and it’s a whole other story. While COVID-19 has caused us all a significant amount of pain – both financially and emotionally, what it has taught us is that our ability to overcome adversity is what counts. As a business…

Facebook Shops: A complement, but not a substitute for your business website

Content Marketing Specialist - GippsTech

Facebook have just announced the release of Shops, a free eCommerce platform designed for businesses across both Facebook and Instagram. Shops will utilise third-party services, such as Shopify, Woo, and BigCommerce, to turn the social network into a shopping experience for users. Online shopping is growing at a rapid rate. Consumers increasingly understand how easy…

Making your small business brand work for you

Content Marketing Specialist - GippsTech

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs; it’s about how your audience feels when they interact with your business. A website’s performance and design is nothing without a clear brand identity and way for your customers…