Erika McInerney

Founder and Director


I founded Mac&Ernie to provide social media training and strategic marketing to small businesses and community organisations throughout Gippsland and other regional areas.

There is nothing I love more than providing my clients with ‘oh wow!’ moments; those times when they learn something new, and immediately wonder how their business ever lived without it. That happens a lot because even though social media has been around for over a decade, it's still very new to many business owners.

With over 25 years of marketing and advertising experience, and a proven track record of putting social media to work for business, I am well placed to help you navigate the sometimes-confusing world of digital and social marketing. My training is grounded in the experience of local businesses and an understanding of what makes regional communities tick.

My workshops, one on one sessions and strategic marketing advice both provide practical, accessible and customised advice that you can act on immediately. I also create custom workshops for larger businesses wanting to upskill staff or start a social media or marketing strategy from scratch. At the moment, Mac&Ernie only operates 'physically' in Gippsland and the eastern suburbs of Melbourne but, thanks to the magic of technology I can be anywhere.

Please get in touch if you'd like to learn more or browse my services and upcoming workshops and webinars at

Free tips on my Facebook and Instagram accounts too.

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