Video is an effective marketing tool for many businesses today. If you are currently rejecting the idea because you’re worried about getting in front of the camera, it’s time to think again.
Facebook generates 8 billion video views per day, and considering the average person watches 90 minutes of video content daily (1), it is one of the most effective tools to boost your online presence and engagement by getting you in front of your audience. It has been shown that consumers retain just 10% of a message when it is presented in writing, compared to a 95% retention rate when watching the same message in video format (3). So, if you want to stand out from the crowd, reach new customers, and deliver a message that sticks, video is going to help you to achieve this.
Consumers want to know who they’re doing business with, so video immediately creates a human connection between you and your potential buyers, helping to build trust and reveal your personality. Customers use video to learn about your business, build a relationship with your brand, and as a way to develop trust in your organisation. Studies have shown that adding a video to your landing page can increase conversion rates by over 80% (2). Coupled with this, the mere mention of “video” in your email newsletter titles can improve open rates by 19% (2).
When it comes to creating video content for your business, you are limited only by your imagination. Video can come in many forms, from producing a how-to guide, to showing off a new testimonial, doing a new product or service walk through, or an interview. Whatever type of video you want to create, it’s important to consider your audience, and what message you want your video to send.
While it can feel daunting, overwhelming, or appear expensive, this doesn’t have to be the case. Head to our blog and watch our video to learn our tips to creating great content for your business.
Content Marketing Specialist - GippsTech
Zoe Hyde is the copywriter for GippsTech and the programs which it delivers: Work My Own Way and Startup Gippsland.
She is an author of “Uncage the Lion Within”, and has spent years blogging and writing within her own business and as a freelance writer.
Zoe is passionate about building positive relationships with GippsTech clients to create beautiful and professional copy for their website, which reflects their authenticity and who they are. She enjoys speaking to unique audiences and capturing the tone and mission behind the brand or person.
She understands how to ask the right questions and develop rapport with clients in order to truly capture and step into the brand to ensure the written copy speaks from the heart.