Use video to expand your engagement and visibility
Video is an effective marketing tool for many businesses today. If you are currently rejecting the idea because you’re worried about getting in front of the camera, it’s time to think again.
Facebook generates 8 billion video views per day, and considering the average person watches 90 minutes of video content daily (1), it is one of the most effective tools to boost your online presence and engagement by getting you in front of your audience. It has been shown that consumers retain just 10% of a message when it is presented in writing, compared to a 95% retention rate when watching the same message in video format (3). So, if you want to stand out from the crowd, reach new customers, and deliver a message that sticks, video is going to help you to achieve this.
Consumers want to know who they’re doing business with, so video immediately creates a human connection between you and your potential buyers, helping to build trust and reveal your personality. Customers use video to learn about your business, build a relationship with your brand, and as a way to develop trust in your organisation. Studies have shown that adding a video to your landing page can increase conversion rates by over 80% (2). Coupled with this, the mere mention of “video” in your email newsletter titles can improve open rates by 19% (2).
When it comes to creating video content for your business, you are limited only by your imagination. Video can come in many forms, from producing a how-to guide, to showing off a new testimonial, doing a new product or service walk through, or an interview. Whatever type of video you want to create, it’s important to consider your audience, and what message you want your video to send.
While it can feel daunting, overwhelming, or appear expensive, this doesn’t have to be the case. Head to our blog and watch our video to learn our tips to creating great content for your business.
GippsTech is a locally-grown social enterprise that helps regional businesses get the most out of their technology. We put you and the community first, helping you grow with cutting-edge skills that have been honed via our past experience with companies like Google, ANZ Bank, CSIRO, and the very best of the startup community.
We provide web design and development, digital marketing, and reliable technology solutions that keep your business growing, predictable, and secure. Our suite of services can support any business - from complimentary advice in the early stages of a project through to bespoke commercial solutions that scale with your business growth. Our team can help your business and its challenges with reliable expertise, world-class technology skills, and no complex jargon.