Why Video is so important for Business in 2021 and beyond.

Digital Content Creator / Video Producer - George Papas Media


video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you. Video is one of the top shared pieces of content on social media.

Just because you own a small business does not mean you deserve less attention. That being said, it might seem a daunting task to make yourself heard amongst all the big, already-established companies out there.

Creating videos promoting your small business is the best way to let your presence be known to more than just your neighbors. People tend to pick the companies they know they can trust, so show potential consumers that you can offer the same – or even better – products and services with engaging videos that accurately show your style and expertise.

Whether you want to capture the excitement of an event like Opening Day, get people excited for a new product with an Unboxing Video (a growing trend), or promote your business on social media platforms, Visual Production Agency will help you every step of the way during your video-making adventure. If you have a unique idea for a video that you think will help your business, we are all ears.

As many as 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device. Website visitors are 64% more likely to purchase on an online retail site after watching a video. Companies that use video are growing revenue 49% faster than those that don’t.

When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies. The great thing about video content marketing is that it is becoming easier and easier to do effectively.

Videos let you establish authority and a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.

Why are video ads more effective?

Video ads have higher engagement

Video ads merge two things that catch user attention: movement and sound. Both of these play an important role in conveying an efficient message, hence leading to better engagement. … 27.4 times more likely to click-through online video ads than standard banners

George Papas

Digital Content Creator / Video Producer - George Papas Media

With 10 years of audio and video production experience coupled with a sound business understanding and marketing approach, I can assist small to medium businesses with the creation of cost-effective, powerful, and modern digital content including simple wed design, product photography, drone imagery, video production, podcast production and more.

Message George
You have new message! george
Notify of

1 Comment
Inline Feedbacks
View all comments
Frances Foster
Frances Foster
2 years ago

Hi George – do you do animated videos?

Thanks – Frances