Are you ready to outsource some of your marketing workload to a freelancer?
Freelancing can be a great option for your business if you are currently in between juggling too much work for yourself, and wanting to hire an employee! Freelancing can be a viable solution, because you can hire someone to help on a project-by-project or ad-hoc basis, without committing to paying wages and super contributions!
While it can feel scary to hand over the reins, if you find a freelancer who shares your values, and aligns with the way you do business, then you may have found a very valuable asset who you can call on in the busy periods.
Here are 5 things you can outsource to a freelancer to help ease the load!
1. Writing blogs
Blogging is a really effective strategy to drive new clients to your website. However, it’s one of those things that you probably aren’t doing as often as you’d like, because other work gets in the way. A freelancer can write consistent, engaging, and thought provoking blogs which can help to educate and inspire potential new clients.
2. Writing and designing your email newsletter
The best way to increase your business revenue is to engage with and sell to those who are already in your community! A frequent newsletter is a great way to keep your mailing list up to date with what’s going on in the business, share important information and tips, and offer discounts or let them know about your latest service.
3. Design social media graphics
Social media – either love it or hate it, it’s an effective component of any marketing strategy! While the quality of your content is more important than the overall look for your feed, it should not be dismissed entirely. Your branding creates familiarity with your audience and keeps you front of mind, so designing imagery with your colours, logo, and fonts will go a long way in helping you succeed!
4. Write social media captions
Just like creating graphics for social media, the captions can feel like a whole other dragon you have to slay, too. Finding a freelancer who really understands your messaging, style, and personality of your business will write creative and engaging captions and hashtags for you – saving you hours of time each week!
5. Update your website content
Businesses change and evolve, just as we do. And if it’s time to freshen up your website because you’re offering a new service, or trying to attract a new type of audience, then a freelancer can definitely help you! Sometimes it’s difficult to write things for our own business, because we are so emotionally attached to it. A highly skilled writer will be able to write clear, concise, and captivating wording which highlights your business in its best light!
While these aren’t the only things a freelancer, such as myself, can do, these top 5 are a great start in getting you thinking about what you could hand over, giving valuable time and energy to work WITH your clients!