Facebook Shops: A complement, but not a substitute for your business website

Copywriter - GippsTech

Facebook have just announced the release of Shops, a free eCommerce platform designed for businesses across both Facebook and Instagram. Shops will utilise third-party services, such as Shopify, Woo, and BigCommerce, to turn the social network into a shopping experience for users. Online shopping is growing at a rapid rate. Consumers increasingly understand how easy…

Making your small business brand work for you

Copywriter - GippsTech

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs; it’s about how your audience feels when they interact with your business. A website’s performance and design is nothing without a clear brand identity and way for your customers…