The Numbers Don’t Lie
Numbers are persuasive.
- We spend 1 hour and 39 minutes on social media every single day
- 8 million Australians have an Instagram account — that’s 36% of the population
- 15 million Australians actively use Facebook — that’s 60% of the population
- Google processes more than 40,000 searches a second
- Australians are using Google to search for property more and more frequently. So much so, in fact, that ANZ is now using Google searches to gauge sentiment towards particular markets.
The buyer willing to pay the best price probably isn’t even in the market
Before a person starts looking for their next home, they’re giving off all sorts of online signals that a move is on the cards soon. Perhaps they get married, and change their Facebook status. Or maybe they fall pregnant, and start searching for nursery furniture. Using advanced targeting methods, you can reach those buyers before they even know they’re looking.
You can use those same methods to target passive buyers. After all, you know that many homeowners weren’t actively looking to buy when they found their current home. The buyer willing to pay the best price is one that forms an emotional connection with the property — not the one who’s been actively hunting for property the longest. We can put a property in front of people who will fall in love with it.
We’ve Already Got 1000’s Of Potential Buyers In The Wings
Through our media company www.inverloch3996.com we have an active and engaged audience of up to 25,000 who either love or would love to live in Inverloch – including those who are actively looking to buy, and who are attending open homes every Saturday and Sunday in Inverloch.
When we set up a campaign for our property sellers, an audience of potential buyers is intelligently created using information stored on Google, Facebook and Instagram. So we can put ads for their property in front of the people who are actually attending open homes with other agents in the same area — right now!
The Portals Are Not Always The Best Place To Advertise Property
Status quo and most agents say that when you sell your house, you should pay a few thousand dollars for a premier listing on the portals. But what if you could keep that money in your own pocket instead?
We’ll let you into another industry secret – most people in Australia (upwards of 90%) are viewing realestate.com.au on a mobile device and are searching by “date listed” or “price”. We bet you do this too when you are looking. This makes the $2000 feature advert your agent just charged you for largely irrelevant – but does a great job of promoting the agent.
You can target listing ads to the same people actively searching the portals while they’re on other websites. After all, people spend a mere 10 minutes scrolling the portals — but they spend ten times that on social media, every day.
Should you be on the portals – 100% yes. Should you be spending quite as much on the ad – probably not.
Advertise only on the portals, and you’re missing buyers 98%* of the time they’re online.
*According to the Australian Broadcasting Corporation
Director - Inverloch 3996 | @realty - Inverloch 3996 | @realty
Leo Edwards is a fully licensed real estate agent based in Inverloch Victoria, and the founder of www.inverloch3996.com a regional online platform reaching up to 30,000 people weekly who either love, or would love to live in Inverloch.
He has worked Internationally creating marketing campaigns for some of the largest real estate developments in the world before making the sea change to Inverloch with his wife Janelle & son Alfie in 2014. He holds regional qualifications with the Real Estate Institute of Victoria, The Australian School of Business & Law as well as International qualifications with both The Chartered Institute of Securities & Investment and The Chartered Insurance Institute.
Leo is also the founder of www.3996studio.com a platform dedicated to helping other forward thinking real estate agents market their properties more effectively and achieve better results for their vendors in an increasingly digital age.