Binary Shift – Q and A with Elena Kelareva
Are you a regional business owner or leader looking for inspiration and ideas for how you can adapt your own business in order to survive challenging times and prepare for the future?
Binary Shift 2020 is a virtual event bringing together regional innovators, thought leaders, and business leaders. This year’s Binary Shift conference is centred around offering a set of practical, actionable approaches to confronting the challenges we’re living through. If you need to kick start your business into the future, you have to be at Binary Shift.
GippsTech’s own Dr. Elena Kelareva is at the forefront of Gippsland’s regional development and innovation. She firmly believes in connecting communities and businesses to world class information and technology, something which was previously only found in cities.
We sat down with her to learn more about the Binary Shift Conference.
What are some of the key things the conference serves to achieve?
One of the biggest challenges we seek to break through is centred around the myths of innovation and its meaning. Many business owners are thought to believe that innovation is some kind of magic pill, or that it should only be thought about when you have the time. However, innovation encompasses a host of real world, practical skills which can be learned by anyone.
Learn more by reading the interview here: https://gipps.tech/blog/binary-shift-q-and-a-with-elena-kelareva
GippsTech Ceo, Elena Kelareva appears on The Perfect Pitch Podcast
Our very own Elena Kelareva sat down with Brandon Burns from The Perfect Pitch Podcast late last week to discuss business innovation and startups in response to COVID-19. Elena shares her valuable insights and advice from her multitude of tech experience through working at Google and creating her own business, the one we all know and love, GippsTech.
Tune in to hear Elena’s unique and inspiring perspective on businesses, digital innovation, and startups.
Business Support in Uncertain Times
What is happening right now in Australia is challenging for individuals and families. We know that on top of this, many of our community members are also facing challenges with their work and their businesses.
At Work My Own Way, we want to make sure that we’re delivering a program of support that helps you with your most immediate and pressing needs. Because of this, we’ll be making some changes to the program to support our community in adapting their businesses for the current climate. These changes will include:
- Increasing the number of digital marketing office hours available
- Holding all workshops as webinars to comply with social distancing & increase accessibility
- Substituting our face-to-face mentoring and meetup events for additional webinars
- Reorienting all of our webinar topics to help you with COVID-19-specific challenges.
We will be sharing all of these webinars with you in the coming weeks however, you can expect to see topics around getting your business online, managing cashflow and resilient leadership.
Our wonderful program partners, Pursuit Advisers, are also doing everything they can to support the business community. Pursuit Advisers have released a number of helpful resources including a summary of the COVID-19 Stimulus Packages as well as a comprehensive list of things you can do as a business owner to prepare for the impact of COVID-19.
If there is any additional support that you need, please let us know at hello@workmyownway.com.au
Startup Gippsland Programs – COVID-19 Update
We want to assure our stakeholders that Startup Gippsland will still run in 2020. There will likely be temporary changes to the way our program operates, but our organisation and our partners are resilient and are used to adapting to change. We are confident we can still deliver the full program in 2020. Learning how to use technology to scale your business, as well as learning to innovate and adapt to challenges are both key parts of the Startup Gippsland program, so the program will likely be more relevant than ever to help businesses and founders adapt to these challenging times.
Our Policy
Our response to COVID-19 has been developed through our interpretation of the most up-to-date advice from the Victorian Government, Federal Government and international health authorities (such as WHO and CDC), as well as based on responses shared for public use by other organisations working with startups and small businesses. As government advice changes, so will our response.
If you’re interested, you can view our company’s most recent policy here. We are making this publicly available for anyone to copy and share since we realise that many other organisations will need to create similar policies and may not have the resources to stay on top of the latest developments.
Stay well!
Steph Thoo & Elena Kelareva
*** This is a short version. For a full update, please visit: https://startupgippsland.com.au/covid-19-update/
Launching Startup Gippsland Alumni Stories!
Startup Gippsland is excited to announce that we now have dozens of alumni stories up on our website! Check out a few snippets below:
“I have found the support and guidance provided crucial to my being in a position to launch my startup within the space of only 12 weeks. The support that continues to be forthcoming both by GippsTech but also the broader group of alumni is also one of the critical outcomes that will see continued success of the innovation ecosystem in Gippsland.” said Angelo Saridis, Founder of Urban Farmland, an online marketplace connecting landholders with food growing initiatives.
“I had a bunch of various skills but didn’t see a way to integrate them. The training brought clarity to that process.” said Annebelle van Tongeren from Fern & Frost who was the winner of the Most Improved Entrepreneur Prize.
Read more Urban Farmland, Fern & Frost or our other alumni here.
You too can run a successful global startup from Gippsland! If you’re interested in the program, contact us via website form here, or subscribe to the Startup Gippsland Program News.
Free online resources that can help you in your startup journey!
You can find anything from short and snappy business plan templates to best practice pitching examples. Finding these resources can be a bit overwhelming, so we’ve pulled together some of our favourites for you:
startupgippsland.com.au/startup-basics
startupgippsland.com.au/success-vs-failure
startupgippsland.com.au/testing-ideas
plus many more…
STARTUP GIPPSLAND 2020 – EXPRESSION OF INTEREST
Are you a mentor, participant or a sponsor?
Express your interest in Startup Gippsland 2020 edition.
Submit your details now at https://startupgippsland.com.au
Celebrate StartupGippsland’s startups at the Pitch Showcase on June 22nd!
Come and celebrate local startups at Startup Gippsland’s Pitch Showcase on June 22nd!
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