Director/Designer - The View From Here
Why your brand isn’t your logo (and other rants)…

Expanding on the idea that “everything communicates” I recently had the pleasure of talking about why your brand isn’t your logo (and other rants) this week for Latrobe City Council as the second speaker in their Let’s Talk Business webinar series

I’ve since received some very positive feedback so wanted to share further to the Gippsland business community – hopefully this is helpful to some.

Thanks to Shannan Little and the Eco Dev team at Latrobe City Council for the invite to speak, and also to the 40 or so local business legends who dialled in to listen! It’s a great series with lots of wisdom being shared by some fantastic local speakers, so get behind it and

Anyone eager to talk more, feel free to reach out, or check us out at www.theviewfromhere.com.au

 

Business Growth Specialist & Marketing Strategist - Profit Improvers
$5,000 Grants for Local Business Owners

An international business magazine which Profit Improvers is associated has made it possible for me to provide some educational business and marketing services to 10 local businesses, free of charge.

Small Business Breakthroughs Magazine’s ( https://smallbusinessbreakthroughsmag.com/ ) primary mission is to provide training, resources and support to small business owners making less than $2 million in annual revenue. Due to the current economic crisis, we’re offering ten grants up to $5,000 for small businesses in the Gippsland area. These grants are offered to help small business owners obtain specific strategies they can use to quickly recover revenues lost during the Coronavirus shutdown.

Eligibility:

  1. 2019 revenues between $50,000 up to $2 million
  2. Experiencing a decline of at least 10% in monthly revenue

 Requirements: Email associate contributor Phil East at phil@profitimprover.com.au and include your contact information including your phone number, email address, and website URL.

There are no fees required to apply for this grant and no repayment is required.

If you would like more information about this grant program by Small Business Breakthroughs magazine, please call Phil East at 0434 769 950 or email phil@profitimprover.com.au

 

Business Growth Specialist & Marketing Strategist - Profit Improvers
Your Business Opportunity

The numbers may seem out of this world.
Estimated global gdp pre covid-19 USD$88Trillion
Estimated global gdp 2000 USD$34Trillion
Predicted worst case 25% drop in gdp equates to a USD$66T economy…. almost twice that of the new millenium’s.


We will recover.

Take a different perspective.
How much of the $22Trillion will you be pocketing?
What is your next step? Make sure you take a step. Don’t freeze. Be ambitious. Don’t play not to lose. Play To Win.
It’s all about your mindset.
Discipline & Focus.
Your next 90 days is a sprint. It starts now and is critical to your survival and your ultimate success.


You Can Do It.


If you need something let me know. I may be able to help or know of someone who can.

Tourism, Marketing and Events Officer - Destination Gippsland
Selling Gippsland wine to Australia

On a positive note, Destination Gippsland have secured a billboard in Melbourne to promote our wineries (and distilleries and breweries) with online shops.

The call to action is via www.visitgippsland.com.au/wine.

We are running a small Search Engine Marketing (SEM) campaign to support it with online search, hoping to drive some sales to our wineries/brewers and distilleries right now.

Business Growth Specialist & Marketing Strategist - Profit Improvers
Profit Improvers Ask The Expert Call

Thursday each Week for successful business owners who are committed to doubling down on their business efforts.

Register here to receive the link to the call. https://zoom.us/meeting/register/uJYrcOCvrj4pkM24kMetMucB6ei2kRSSkw

We’ll answer your questions and hear your concerns & fears. We simply want to help you find some great solutions.

A few topics we could cover in the weekly call:

• Implement effective marketing

  • Finding & keeping your best customers Getting your customers to buy more, more often

• Position your marketing messages and attract your ideal buyers

• Take control of your day

Staff management Staff Training Hiring & Firing

Turn your website into a lead generating machine

• Integrate cost-effective direct mail into your marketing

• Which technology tools you need and which tools you don’t

• Thought leadership and free PR leveraging the media (TV, radio, podcasts, etc.)

Register here to receive the link to the call. https://zoom.us/meeting/register/uJYrcOCvrj4pkM24kMetMucB6ei2kRSSkw Less

Karbeethong Lodge – LEAHA – Mallacoota P-12 College get together

In May this year, Karbeethong Lodge hosted the Koori Elders from Lakes Entrance Aboriginal Health Association in a rare return to Mallacoota. The event was organized by Mallacoota P-12 College. The afternoon tea and evening meal with the LEAHA group was huge success. The music, campfire yarns and open conversations around the deeper understanding of Koori and history that followed were a wonderful thing. Over 70 people attended the event at the lodge.

The visit coincided with World Day for Cultural Diversity for Dialogue and Development 2019.

On Wednesday the Elders group visited the school and ran a series of workshops including damper making, marngrook, stories, music, bush tucker, possum skin cloaks and other artefacts, murals and chalk art.  These workshops really brought people together and highlighted the importance of the arts for communicating ideas and honouring our cultural diversity.

We feel very honoured to have been part of this historical event and look forward to future events at the lodge.  Thanks to  all that were involved to make the days so successful.