Why your brand isn’t your logo (and other rants)…
Expanding on the idea that “everything communicates” I recently had the pleasure of talking about why your brand isn’t your logo (and other rants) this week for Latrobe City Council as the second speaker in their Let’s Talk Business webinar series…
I’ve since received some very positive feedback so wanted to share further to the Gippsland business community – hopefully this is helpful to some.
Thanks to Shannan Little and the Eco Dev team at Latrobe City Council for the invite to speak, and also to the 40 or so local business legends who dialled in to listen! It’s a great series with lots of wisdom being shared by some fantastic local speakers, so get behind it and
Anyone eager to talk more, feel free to reach out, or check us out at www.theviewfromhere.com.au
Little Birdy Photography – New Webpage now live!
I’m am super proud to announce the launch of my new webpage: https://littlebirdyphotography.com.au/ designed in conjunction with Gipps-tech and with the help of the Latrobe Valley Business and Industry Capability fund.
They have created a website which reflects my brand, style and personality as well as highlighting the uniqueness of every family, wedding or business I photograph.
So please, take a look, maybe take a moment to contact me with your feedback – or even better yet, keep me in mind for all your photography needs. I’d love to chat and see what memories we can create together!
Little Birdy Photography
$5,000 Grants for Local Business Owners
An international business magazine which Profit Improvers is associated has made it possible for me to provide some educational business and marketing services to 10 local businesses, free of charge.
Small Business Breakthroughs Magazine’s ( https://smallbusinessbreakthroughsmag.com/ ) primary mission is to provide training, resources and support to small business owners making less than $2 million in annual revenue. Due to the current economic crisis, we’re offering ten grants up to $5,000 for small businesses in the Gippsland area. These grants are offered to help small business owners obtain specific strategies they can use to quickly recover revenues lost during the Coronavirus shutdown.
- 2019 revenues between $50,000 up to $2 million
- Experiencing a decline of at least 10% in monthly revenue
Requirements: Email associate contributor Phil East at email@example.com and include your contact information including your phone number, email address, and website URL.
There are no fees required to apply for this grant and no repayment is required.
If you would like more information about this grant program by Small Business Breakthroughs magazine, please call Phil East at 0434 769 950 or email firstname.lastname@example.org
Your Business Opportunity
The numbers may seem out of this world.
Estimated global gdp pre covid-19 USD$88Trillion
Estimated global gdp 2000 USD$34Trillion
Predicted worst case 25% drop in gdp equates to a USD$66T economy…. almost twice that of the new millenium’s.
We will recover.
Take a different perspective.
How much of the $22Trillion will you be pocketing?
What is your next step? Make sure you take a step. Don’t freeze. Be ambitious. Don’t play not to lose. Play To Win.
It’s all about your mindset.
Discipline & Focus.
Your next 90 days is a sprint. It starts now and is critical to your survival and your ultimate success.
You Can Do It.
If you need something let me know. I may be able to help or know of someone who can.
Selling Gippsland wine to Australia
On a positive note, Destination Gippsland have secured a billboard in Melbourne to promote our wineries (and distilleries and breweries) with online shops.
The call to action is via www.visitgippsland.com.au/wine.
We are running a small Search Engine Marketing (SEM) campaign to support it with online search, hoping to drive some sales to our wineries/brewers and distilleries right now.
Profit Improvers Ask The Expert Call
Thursday each Week for successful business owners who are committed to doubling down on their business efforts.
Register here to receive the link to the call. https://zoom.us/meeting/register/uJYrcOCvrj4pkM24kMetMucB6ei2kRSSkw
We’ll answer your questions and hear your concerns & fears. We simply want to help you find some great solutions.
A few topics we could cover in the weekly call:
• Implement effective marketing
- Finding & keeping your best customers Getting your customers to buy more, more often
• Position your marketing messages and attract your ideal buyers
• Take control of your day
Staff management Staff Training Hiring & Firing
Turn your website into a lead generating machine
• Integrate cost-effective direct mail into your marketing
• Which technology tools you need and which tools you don’t
• Thought leadership and free PR leveraging the media (TV, radio, podcasts, etc.)
Register here to receive the link to the call. https://zoom.us/meeting/register/uJYrcOCvrj4pkM24kMetMucB6ei2kRSSkw Less
Karbeethong Lodge – LEAHA – Mallacoota P-12 College get together
In May this year, Karbeethong Lodge hosted the Koori Elders from Lakes Entrance Aboriginal Health Association in a rare return to Mallacoota. The event was organized by Mallacoota P-12 College. The afternoon tea and evening meal with the LEAHA group was huge success. The music, campfire yarns and open conversations around the deeper understanding of Koori and history that followed were a wonderful thing. Over 70 people attended the event at the lodge.
The visit coincided with World Day for Cultural Diversity for Dialogue and Development 2019.
On Wednesday the Elders group visited the school and ran a series of workshops including damper making, marngrook, stories, music, bush tucker, possum skin cloaks and other artefacts, murals and chalk art. These workshops really brought people together and highlighted the importance of the arts for communicating ideas and honouring our cultural diversity.
We feel very honoured to have been part of this historical event and look forward to future events at the lodge. Thanks to all that were involved to make the days so successful.
Caulfield to Dandenong Rail Projects
RubberTough Industries was very excited to be selected as one of the contractors to complete the rubber surfacing underneath the Rail Projects across many different locations in Melbourne.
We are so pleased with how they turned out and are happy that the local communities can enjoy the spaces that we have created!
RubberTough Industries Secures SAPIA Industry Awards
RubberTough Industries once again entered the SAPIA awards for playground contractors and companies.
We were successful in winning 3 major categories; Regional Playspace, Commercial Facility Playspace, and Childcare/ELC/Preschool Playspace. We also secured a runners up place in another category; Council or School Playspace.
At RubberTough, we are incredibly honoured and humbled to be able to enter and win competitions such as these.