Why your brand isn’t your logo (and other rants)…
Expanding on the idea that “everything communicates” I recently had the pleasure of talking about why your brand isn’t your logo (and other rants) this week for Latrobe City Council as the second speaker in their Let’s Talk Business webinar series…
I’ve since received some very positive feedback so wanted to share further to the Gippsland business community – hopefully this is helpful to some.
Thanks to Shannan Little and the Eco Dev team at Latrobe City Council for the invite to speak, and also to the 40 or so local business legends who dialled in to listen! It’s a great series with lots of wisdom being shared by some fantastic local speakers, so get behind it and
Anyone eager to talk more, feel free to reach out, or check us out at www.theviewfromhere.com.au
Latrobe City Council Small Business Voucher Program
Business Support Vouchers now available
Latrobe City Council is working with businesses to help ease the immense challenges businesses are facing during the global COVID-19 pandemic.
Council adopted a $1.7M Business and Community Support and Recovery Package in June this year in response to COVID-19 shutdowns.
Small businesses that have been impacted significantly by COVID-19 can apply for the Latrobe City Business Support Voucher Program.
The vouchers can be used by businesses to access services, advice, or expertise provided by a local service provider. Such services could be financial, legal, media and digital, marketing and communication, business coaching, human resources, and mental health and wellbeing.
The vouchers aim to support existing businesses that have been impacted by COVID-19 by helping business-people to:
- Develop a better understanding and key networks of local professional service available to businesses in Latrobe City
- Think strategically and for key personnel to work on the business, not just in the business.
To be eligible for the ‘Business Support’ voucher, applicants must have an Australian Business Number (ABN) and be based within the municipality of Latrobe City.
Businesses can apply online via SmartyGrants: Latrobe City Small Business Support Voucher program
If you would like to be an approved service provider please contact Christy Hoiles via 5128 6157 or Christy.Hoiles@latrobe.vic.gov.au for more information.
Binary Shift – Q and A with Elena Kelareva
Are you a regional business owner or leader looking for inspiration and ideas for how you can adapt your own business in order to survive challenging times and prepare for the future?
Binary Shift 2020 is a virtual event bringing together regional innovators, thought leaders, and business leaders. This year’s Binary Shift conference is centred around offering a set of practical, actionable approaches to confronting the challenges we’re living through. If you need to kick start your business into the future, you have to be at Binary Shift.
GippsTech’s own Dr. Elena Kelareva is at the forefront of Gippsland’s regional development and innovation. She firmly believes in connecting communities and businesses to world class information and technology, something which was previously only found in cities.
We sat down with her to learn more about the Binary Shift Conference.
What are some of the key things the conference serves to achieve?
One of the biggest challenges we seek to break through is centred around the myths of innovation and its meaning. Many business owners are thought to believe that innovation is some kind of magic pill, or that it should only be thought about when you have the time. However, innovation encompasses a host of real world, practical skills which can be learned by anyone.
Learn more by reading the interview here: https://gipps.tech/blog/binary-shift-q-and-a-with-elena-kelareva
Innovation in a Crisis: With Jamie Sciberras from The Biscuit Shop
With their business heavily geared towards wholesaling to cafes and supermarkets, Jamie and Sarina from The Biscuit Shop have had to innovate to continue operations through the COVID restrictions. They circled back to an idea that had been with them from the beginning: creating DIY yo-yo kits for the consumer market.
As a result, they sold a staggering 650 DIY yo-yo kits in the space of 8 hours, and they’re still going strong.
Jamie believes that their pivot succeeded because they looked at a potential solution, instead of the problem. By considering opportunities as well as negative impacts, they were able to develop a product and strategy that helped to replace their losses in wholesale orders.
Read Jamie and Sarina’s full story here:
GippsTech Ceo, Elena Kelareva appears on The Perfect Pitch Podcast
Our very own Elena Kelareva sat down with Brandon Burns from The Perfect Pitch Podcast late last week to discuss business innovation and startups in response to COVID-19. Elena shares her valuable insights and advice from her multitude of tech experience through working at Google and creating her own business, the one we all know and love, GippsTech.
Tune in to hear Elena’s unique and inspiring perspective on businesses, digital innovation, and startups.
Herd @ Home is offering everything you need to set up your home office!
So many of us are working from home now, and we might not have our home offices set up quite how we would like.
The Herd has always been about community, and we’re working on bringing that into the home office as well.
We offer you everything you need to help make your home office what it should be, with office equipment, access to a mailing address, credit for when we reopen and access to all of our online community events!
If you’re just interested in the equipment side, we hire out equipment as a standalone option as well.
If you have any questions about what we’re doing, feel free to give us a call on 03 5644 3321.
Business Support in Uncertain Times
What is happening right now in Australia is challenging for individuals and families. We know that on top of this, many of our community members are also facing challenges with their work and their businesses.
At Work My Own Way, we want to make sure that we’re delivering a program of support that helps you with your most immediate and pressing needs. Because of this, we’ll be making some changes to the program to support our community in adapting their businesses for the current climate. These changes will include:
- Increasing the number of digital marketing office hours available
- Holding all workshops as webinars to comply with social distancing & increase accessibility
- Substituting our face-to-face mentoring and meetup events for additional webinars
- Reorienting all of our webinar topics to help you with COVID-19-specific challenges.
We will be sharing all of these webinars with you in the coming weeks however, you can expect to see topics around getting your business online, managing cashflow and resilient leadership.
Our wonderful program partners, Pursuit Advisers, are also doing everything they can to support the business community. Pursuit Advisers have released a number of helpful resources including a summary of the COVID-19 Stimulus Packages as well as a comprehensive list of things you can do as a business owner to prepare for the impact of COVID-19.
If there is any additional support that you need, please let us know at firstname.lastname@example.org
Launching Startup Gippsland Alumni Stories!
Startup Gippsland is excited to announce that we now have dozens of alumni stories up on our website! Check out a few snippets below:
“I have found the support and guidance provided crucial to my being in a position to launch my startup within the space of only 12 weeks. The support that continues to be forthcoming both by GippsTech but also the broader group of alumni is also one of the critical outcomes that will see continued success of the innovation ecosystem in Gippsland.” said Angelo Saridis, Founder of Urban Farmland, an online marketplace connecting landholders with food growing initiatives.
“I had a bunch of various skills but didn’t see a way to integrate them. The training brought clarity to that process.” said Annebelle van Tongeren from Fern & Frost who was the winner of the Most Improved Entrepreneur Prize.
You too can run a successful global startup from Gippsland! If you’re interested in the program, contact us via website form here, or subscribe to the Startup Gippsland Program News.
Event wrap up: The Modern Techniques of Sales and Negotiation
We are so proud to have brought the Modern Techniques of Sales & Negotiation event to Gippsland in late November.
So much positive feedback has been received from all who attended. A big thanks to Jack Corbett from ISR Training, Localised and the In2 Project Management Team for making it possible.
Thanks also to Joh for her recent blog post, which is a great wrap up of the event: http://johblogs.com/the-modern-techniques-of-sales-and-negotiation/
Registrations now open for Business Clean Up Day 2020
In 2020 Clean Up Australia will be celebrating their 30th anniversary and all that has been achieved by their volunteers over the past three decades.
Clean Up Australia Day is on Sunday 1 March, but in recognition that businesses often wish to participate during work hours, the official Business Clean Up Day is Tuesday 25 February. However, businesses can opt to do a Clean Up any day of the year.
Doing a Business Clean Up is a great way to:
- Make a real difference by helping us to deliver lasting environmental change
- Support your local community
- Increase team cohesion via a low-cost team building exercise
- Engage your team in discussions on waste issues.
To learn more visit Clean Up Australia.