Binary Shift – Q and A with Elena Kelareva

Are you a regional business owner or leader looking for inspiration and ideas for how you can adapt your own business in order to survive challenging times and prepare for the future?

Binary Shift 2020 is a virtual event bringing together regional innovators, thought leaders, and business leaders. This year’s Binary Shift conference is centred around offering a set of practical, actionable approaches to confronting the challenges we’re living through. If you need to kick start your business into the future, you have to be at Binary Shift.

GippsTech’s own Dr. Elena Kelareva is at the forefront of Gippsland’s regional development and innovation. She firmly believes in connecting communities and businesses to world class information and technology, something which was previously only found in cities. 

We sat down with her to learn more about the Binary Shift Conference. 

What are some of the key things the conference serves to achieve?

One of the biggest challenges we seek to break through is centred around the myths of innovation and its meaning. Many business owners are thought to believe that innovation is some kind of magic pill, or that it should only be thought about when you have the time. However, innovation encompasses a host of real world, practical skills which can be learned by anyone. 

Learn more by reading the interview here: https://gipps.tech/blog/binary-shift-q-and-a-with-elena-kelareva