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Value Proposition Design for Leveraging Industry 4.0

21 October 2020, Wednesday
8:30 am - 5:00 pm


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Value Proposition Design for Leveraging Industry 4.0

How can business model innovation using Industry 4.0 digital technologies enable a better way of creating value for manufacturing businesses and their customers, and help improve and transform business outcomes towards becoming more resilient, cost competitive and sustainable?

In a follow-up to the Business Model Innovation Enabled by Industry 4.0 webcast, the Swinburne University Advanced Manufacturing Industry 4.0 Hub will explore Value Proposition Design more deeply using a series of frameworks that helps address customer goals, benefits, or pains points with your product/service offerings.

A great value proposition is at the heart of every successful business model, addressing: what value do we deliver to the customer, which customer problems do we solve, and which customer needs are we satisfying? Designing good value propositions is therefore an important step in the creation of new business models.

This Value Proposition Design for Leveraging Industry 4.0 webcast will help you craft your next value proposition by:

  • showing you how to define value proposition hypotheses
  • providing you with frameworks to help understand what customers really want, and
  • showing you how to validate value propositions in the market.

Who Should Attend:

This webinar is targeted towards business owners or senior executives (e.g. General Managers, CEOs) of small to medium sized enterprises (SMEs) in a Victorian manufacturing or process related industry, including Food & Beverage, Meat processing, Dairy, Agri-business, Defence, Pharmaceuticals etc., who have the responsibility for the development and evolution of a company’s business model.

Workshop Cost & Format:

In response to the current Covid-19 situation, this free workshop is being delivered in a virtual format via Zoom.

What you need:

Participants must have a desktop PC, laptop, tablet or phone with internet access for the Zoom session.

Workshop Access:

You will be provided with additional information and a link to access the online workshop via eventbrite email 24 hours prior to the event. Please check your spam/junk folder in case the emails are diverted there.