How can I get Facebook and Instagram working for my business?

Join Erika for a two hour seminar, designed to give you a deeper understanding of how the news feed algorithm works and how you can create a social media presence that actually works for your business.

Who is this seminar for?

• You have at least a basic understanding of Facebook and Instagram for personal use, or:
• You have a business Facebook/Instagram page but no idea what to do with it
• You are looking for a low-cost way to promote your products or services to a local audience
• You are time-poor and are looking for ways to work more efficiently
• You have been using these channels for a while but not getting any results and you want to know why and how to correct that.

During this seminar we will cover:

• The importance of setting objectives
• How to understand your audience to attract engagement
• How to optimise your profiles for visibility
• The basics of using Facebook and Instagram for business – effectively
• Understanding the algorithms and how to work with them
• Building your community – creative ways to increase likes organically
• Getting past the jargon – what does it all mean?
• The do’s and don’ts of posts
• What all the settings mean

• Content planning, what to create yourself, how to share others’ content and what content suits each platform