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The basics: Facebook and Instagram for business

Organiser: Mac and Ernie
19 February 2019, Tuesday
6:30 pm - 8:30 pm


How can I get Facebook and Instagram working for my business?

Join Erika for a two hour seminar, designed to give you a deeper understanding of how the news feed algorithm works and how you can create a social media presence that actually works for your business.

Who is this seminar for?

  • You have at least a basic understanding of Facebook and Instagram for personal use, or:
  • You have a business Facebook/Instagram page but no idea what to do with it
  • You are looking for a low-cost way to promote your products or services to a local audience
  • You are time-poor and are looking for ways to work more efficiently
  • You have been using these channels for a while but not getting any results and you want to know why and how to correct that.

During this seminar we will cover:

  • The importance of setting objectives
  • How to understand your audience to attract engagement
  • How to optimise your profiles for visibility
  • The basics of using Facebook and Instagram for business – effectively
  • Understanding the algorithms and how to work with them
  • Building your community – creative ways to increase likes organically
  • Getting past the jargon – what does it all mean?
  • The do’s and don’ts of posts
  • What all the settings mean
  • Content planning, what to create yourself, how to share others’ content and what content suits each platform


Mac and Ernie
Mercure Warragul
23 Mason Street
Warragul, VIC, 3820
Google Map
03 5618 3500