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Six Steps To Business Success

Date
22 April 2020, Wednesday
Time
5:30 pm - 9:00 pm
Cost

$60

Wednesday 22 April – Wednesday 27 May 2019
Have you recently started or planning to start a business, or have a business and are looking for some additional support?
The Six Steps to Business Success program is designed to provide you with the tools to
build the foundations of a successful business.
The program will be delivered each Wednesday night over a 6 week period by an experienced
external facilitator at the Latrobe City Council Traralgon Service Centre & Library, 34-38 Kay Street Traralgon.
With a maximum of 15 participants the program provides an opportunity to develop
your network and give your business the best opportunity starting out.

1) STARTING YOUR BUSINESS
22 APRIL (5.30 – 9.00PM)
• Prepare a feasibility study
• Conduct market-analysis
• Determine the best business structure
• Step-by-step guide to registering a business

2) MARKETING YOUR BUSINESS
29 APRIL (5.30 – 7.30PM)
• Understand the customer-focused mindset
• Develop a marketing action plan
• Develop your Unique Selling Proposition
• Explore how to measure the success of marketing activities

3) DEVELOPING A SOCIAL MEDIA STRATEGY
6 MAY 2019 (5.30 – 7.30PM)
• Auditing your existing channels
• Setting goals and objectives that can be measured
• Competitor analysis and learning from others
• How to develop a content strategy and plan
• Understanding your existing and target audiences
• Time management and distribution of resources

4) TAKING YOUR BUSINESS ONLINE
13 MAY (5.30 – 7.30PM)
• Explore online advertising, search engines, websites and social media
• Develop an effective online strategy for your business
• Learn how your online accounts can best benefit your business

5) FINANCE FUNDAMENTALS
20 MAY (5.30 – 7.30PM)
• Understand the importance of cash flow
• Learn the difference between profit and cash
• Improve customer collections
• Manage stock
• Manage suppliers

6) BUSINESS PLANNING ESSENTIALS
27 MAY (5.30 – 7.30PM)
• Understand the benefits of building a business plan
• Develop a one-page plan for your business
• Understand the business framework to fast track success

Register for the entire program for $60 at

http://sixstepstraralgon.eventbrite.com.au

For more information contact:
Terri Plozza
Latrobe City Council
Phone: 5128 5460
Email: Terri.Plozza@latrobe.vic.gov.au

Organiser

Latrobe City Council
Phone:
1300 367 700
Email:
latrobe@latrobe.vic.gov.au
Website:
http://www.latrobe.vic.gov.au/Whats_On
Venue
Latrobe City Council Traralgon Service Centre & Library
34-38 Kay St
Traralgon, 3844
Google Map
Phone:
1300 367 700
Website:
https://www.latrobe.vic.gov.au/library/home