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Instagram Reels – the what, the why and the how

Organiser: Work My Own Way
28 October 2021, Thursday
6:00 pm - 7:00 pm


Keen to learn what all the fuss is about with Instagram Reels? Then join our resident “reels queen”, Zoe, to find out more! 

Launched in 2020, Reels have taken the Instagram world by storm, and it’s not hard to see why. Video content is rising in popularity, and it allows you to connect with your audience in a way which can capture their attention and make them excited to learn more!

If you want to use Reels to take your business marketing to the next level, then this webinar will teach you everything you need to know so that you can confidently get out there and try them for yourself!

In this webinar you will learn:

  • What reels are and why they’re so important for your Instagram marketing
  • Why video matters!
  • How to create reels for your business – finding trending audio, getting ideas, filming, captions and putting it all together into a finished product
  • Some reels “best practices” to help you succeed
  • Reels ideas for both service and produce based businesses


The workshop will finish with a short Q and A session to help you troubleshoot any problems you may be having, or answer any questions you might have!

About Zoe Doyle:

Zoe brings her background of running a successful training studio and personal development coaching business into her work in marketing. As Startup Gippsland and Work My Own Way’s Marketing and Communications Specialist, she is responsible for creating and managing all facets of the brands’ content and digital presence, and securing press and media opportunities for the programs and their participants.

In 2019 she published her book, “Uncage the Lion Within”, and over the past 5 years, she has developed her skills in marketing, communications, and delivering better, more authentic messages and content online.


Work My Own Way
03 5644 3321