Destination Phillip Island Regional Tourism Board is the peak tourism organisation for the region. Led by a board of skills based members and staff the organisation sets out to deliver the following :
(a) To act as the peak Regional Tourism Board, focusing on the development and growth of the tourism industry in the region, strategic tourism development and advocacy for the region.

(b) To consolidate the strategic direction of the tourism industry for the entire Phillip Island region and communicate with key partners such as Local Government, Visit Victoria and other relevant independent legal entities,

(c) Deliver Phillip Island industry development, product development, regional marketing, strong advocacy and united voice for the region, effective coordination and communication, skills training, leadership and mentoring, networking, identifying investment/infrastructure opportunities, and managing tourism sustainability

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