The benefits of using a blog as part of your marketing strategy

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Blogging, with the blog attached to the business or company website, is an important aspect of the online marketing strategy of many businesses. Here are some of the reasons why. A blog can attract visitors to your website – and keep them there awhile If your business has a blog, many people visiting your website…

The business of blogging: creating trust.

It’s never been easier for businesses to reach out and connect with people. In the same breath, it’s also really difficult to cut through the “noise” of social media and advertising these days. How often do we see a small business website putting in the effort of designing an efficient website informing us of the…