Squarespace vs WordPress – Which Type of Website Is Right For Your Business

Many businesses urgently need to get a business website set up at the moment, in order to shift to online sales due to the COVID-19 situation. However, choosing which type of website is right for you is often a barrier for small businesses. There are dozens of website building platforms on the market, so it’s easy to become overwhelmed by it all!

At GippsTech, we build small business websites using both Squarespace and WordPress; so we are not biased towards one or the other. We recommend both options in some situations, dependent on your business needs. We’ve created an unbiased review of our two website building platforms of choice, to help you make your decision. 

What type of website is best for me? 

There are many different website creation tools on the market such as Squarespace, WordPress, Wix, Webflow and Weebly. Each have their own advantages and disadvantages, and suit varying wants and needs. There are many factors we must consider when choosing a platform for your business website, such as cost, functionality, design customisation and user friendliness. 

At GippsTech, we favour both Squarespace and WordPress for our clients’ websites, and we tend to recommend these services on a case by case basis. Other website builders (Wix, Weebly etc) tend to be too simplistic and difficult to create a professional looking website. For websites we build for our clients, we recommend either Squarespace or WordPress as being two website building platforms that can be used to create a professional looking website while fitting within a small business budget. Wix is also popular for starter websites by people looking to build a website themselves, since it’s even simpler and easier to get started with than Squarespace, but Wix websites often don’t look professional and need to be replaced quickly as your business grows, so we don’t recommend Wix for our clients.

If you run a small side business or community organisation and you do not have the funding for high ongoing costs, or you want to build and design your website yourself, Squarespace will prove an excellent choice. Squarespace is also a great choice if you are a larger business with a marketing team who can easily update and edit the website for you, as it is simplistic to use. However, understand that Squarespace may only offer a temporary website solution for your business, if you are planning on expanding and evolving your products and services. Also note that with Squarespace, you won’t have the ability to have full control over design, since you will only have a choice of what is available in the prebuilt template.

On the other hand, if you are an established business, we would recommend using WordPress for your website as it is adaptable, allows backups and significant edits, and features and functionalities can be built and customised. For most small to medium sized enterprises, $100 per month ongoing costs is quite reasonable for a more professional website, and this can prove to be a fair price to pay given the quality SEO capabilities and features on offer. While WordPress is not advised for those businesses who want to build their own site, once it is set up and established, it is easy to use and make small changes yourself, and we can provide training and technical support to your admin team in making future changes. 

To read the full review of the pros and cons of both Squarespace and WordPress websites, follow the link below:

https://gipps.tech/blog/squarespace-vs-wordpress-which-type-of-website-is-right-for-your-business