The six Cs of starting up a business: Creativity
The six Cs you need to successfully start up a new business are:
- Creativity
- Common sense
- Courage
- Commitment/resilience
- adaptability to Change
- Communication.
I will be dealing with each of the six Cs in a separate article. The first C is:
Creativity
If you want to create and run your own business, you need to be creative.
The more original your ideas and business, the more creative you need to be.
You need to think of different options for what your business is going to be, what you are going to do and how you’re going to do it.
You need creative colleagues with whom you can bounce your ideas around, and so find new and creative ways of doing things.
You need to think about ideas for your business name, logo and other aspects of what will become your business’s brand. Talk about these ideas with your colleagues, each of whom will have a different slant on things.
You then need to decide on the best name, logo, brand and approach for your business.
Then, once your business is up and running, you have to continue to be creative. To creatively deal with problems as they arise. To continually tweak your brand and approach, to keep it relevant to your business needs. To find innovative ways to increase your client base. To come up with new and exciting ideas for exploring gaps in the market or new niche markets. To be open to even tweaking your business name or logo as your business grows and changes.
So, be creative and stay creative to create a successful business.
Stay posted for my next article, on the ‘second C’ of starting up a business: Common sense.
Image: ikon from Pixabay.
Sally-Anne Watson Kane
Writer, editor, proofreader, owner/operator - On Time Typing, Editing and Proofreading
Sally-Anne Watson Kane owns and operates On Time Typing, Editing and Proofreading (established as 'On Time Typing' in 2002) and Peewee Press (since 2003). Sally-Anne is a professional editor and full member of Institute of Professional Editors (IPEd) Australia, based in Moe, Gippsland.
Our services: typing, scribing, report writing, minute-taking, transcription, copy writing, editing, proofreading, graphic design, and self-publishing.
Sally-Anne manages an Australian-based team of eleven typists, scribes, transcriptionists, writers and editors (all subcontractors) including typists in Gippsland as well as typists, editors and scribes in Melbourne, Central Victoria and interstate.
Sally-Anne is a professional member of Institute of Professional Editors and Editors Victoria, and a full member of Life Stories Australia.
Sally-Anne regularly writes articles about sole trader and small business management, writing and editing, self-publishing, and contemporary issues in Australia, across a variety of platforms.
Sally-Anne has 25 years' experience in:
- editing and proofreading publications, websites, policies and reports.
- audio transcription (dictation, transcripts of interviews, focus groups, investigations, hearings).
- recording, transcribing, compiling and self-publishing oral histories and anthologies.
- writing articles, websites, reports and publications
- scribing and writing selection, procurement and referee reports
- scribing, writing and editing self-published memoirs and life stories
- providing self-publishing services to authors, businesses and organisations from handwritten manuscript through to printed book stage, including: project planning, budget, typing, editing, proofreading, graphic design, printer quotes and liaison. We specialise in producing memoirs and life stories, local histories, and minority voices.