The six Cs of starting up a business: Courage

Writer, editor, proofreader, owner/operator - On Time Typing

The six Cs you need to successfully start up a new business are:

  • Creativity
  • Common sense
  • Courage
  • Commitment/resilience
  • adaptability to Change
  • Communication.

I have already dealt with the first two Cs (Creativity and Commons sense) in previous articles in Gippsland Business Connect.

The third C is:


You need to be courageous to start a new business, especially if doing so means leaving your paid job, and your business is going to be your sole source of income.

It takes courage to learn to do all the new things you have to learn to run a business:

  • network with other businesses and staff, and deal with clients or customers
  • learn to be professional and confident with clients, customers and colleagues
  • learn the new skills you need to run a business, and learn by your mistakes.

It takes courage to withstand the setbacks that will happen, realise and admit it when you make a mistake, take the small risks that are necessary when running a small business, and maintain your integrity while pursuing your dream of establishing a business and making it work.

Courage does not mean recklessness. You would be silly if you invested your time and money into a business without first looking at the risks versus the benefits, and coming up with a plan to manage the risks. But without courage, you wouldn’t be game to plunge into doing something different or put that risk management plan into action.

To read about the other Cs, go to: The six Cs of starting a business.

Image: Sarah Richter on Pixabay.

Sally-Anne Watson Kane

Writer, editor, proofreader, owner/operator - On Time Typing

Sally-Anne Watson Kane owns and operates On Time Typing (established 2002) and Peewee Press (self-publishing business). Sally-Anne is a professional editor and full member of Institute of Professional Editors (IPEd) Australia, based in Moe, Gippsland. On Time Typing provides: scribing, report writing, minute-taking, transcription, copy writing, editing, proofreading, graphic design, and self-publishing services across Gippsland and Australia.
Sally-Anne manages an Australian-based team of eight typists, scribes, transcriptionists, writers and editors (all subcontractors) including two typists in Gippsland as well as typists, editors and scribes in Melbourne, Central Victoria, Queensland and Northern Territory.

Sally-Anne has 20 years' experience in:
- editing and proofreading publications, websites, policies and reports.
- audio transcription (dictation, transcripts of interviews, focus groups, investigations, hearings).
- recording, transcribing, compiling and self-publishing oral histories and anthologies.
- writing articles, websites, reports and publications
- scribing and writing selection, procurement and referee reports
- providing self-publishing services to authors, businesses and organisations from handwritten manuscript through to printed book stage, including: project planning, budget, typing, editing, proofreading, graphic design, printer liaison.

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