Pitching is an essential part of building your startup. This is your opportunity to persuade and influence people to either work with you or support you. Even if you are a nervous public speaker, you can pitch like a pro — and it all comes down to practice, preparation, and knowing your audience!
So, whether you’re pitching in a competition, a boardroom meeting, or to a group of angel investors, we’re here to share tips to help you create a stand-out pitch presentation.
Why is pitching so important?
Pitching allows you to have meaningful conversations that help you to attract and influence people to support your business. You may be wanting to attract investors, partners, sponsors, customers, suppliers, a co-founder, or even staff. Each pitch should be specific and tailored directly to the types of people you are looking to work with. At the end of the day, you’re asking for other people’s time, energy, or money, so it’s important to customise your pitch presentation.
What makes a good pitch?
There are a number of things that make a pitch standout to the audience, and you should consider them when putting together your presentation. Even if it’s a 30 second networking pitch, a 5 minute pitch at a competition, or a 10 minute pitch to a group of angel investors, you need to think about what’s important to your specific audience, and how you can influence them to want to speak to you further.
Here’s what can help you make a great pitch:
- Incredulity or disbelief which identifies the problem you’re solving, and why — “I can’t believe that problem was so bad!”
- An a-ha moment
- Strategically pausing throughout the presentation to highlight key moments
- Changing the pitch or loudness of your voice
- Structure — every pitch should have a beginning, middle, and end. Just like any presentation, you should tell the audience what you’re going to say, say it, then tell them what you said
- Be engaging — you need to make your audience take notice, so think about what can help you to stand out
Would you like to learn more about pitching? Read our full article here!
Startup Gippsland is a collaborative project by the Bass Coast Shire, Baw Baw Shire, East Gippsland Shire, Latrobe City, South Gippsland Shire and Wellington Shire councils. Its aim is to support entrepreneurs who have business ideas that can scale to a national or international level.
Startup Gippsland has 3 programs to support startups at different life stages:
- A Incubator Program for early-stage startups to focus, validate and grow their business or idea.
- A Accelerator Program for later-stage startups to prepare their business for scale and international expansion.
- A Open Program of one-off events for startups at all stages to learn business fundamentals like business modelling, pitching and exporting.
To find out more about Startup Gippsland and each of the programs, head to www.startupgippsland.com.au
If you have questions about the program, your idea and eligibility, or the application process, then email us at email@example.com or call us on (03) 5644 3321.
Startup Gippsland is funded by the Department of Industry, Science, Energy and Resources, and delivered by GippsTech.