Making your business website really work

Writer, editor, proofreader, owner/operator - On Time Typing

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Nowadays, the best ways to make your website effective in marketing who you are and what you sell are to:

  1. be original
  2. write clear, interesting content
  3. use key (SEO) words but not too often, and
  4. keep your website alive and well

1. Be original

Simply being original in style and content is enough to make you stand out from the marketplace.

Write based on personal experience, what you’re really good at, what you’re passionate about, and what your potential clients are interested in. All in relation to your business/what you sell, of course.

2. Write good content

Good content in a website leads to longer and more visits (or ‘hits’) to the site. Good content leads to people knowing who you are and what you do. Good content leads to them enjoying their visit to your website and taking the next step: contacting you.

Search engines deciding whether to place you higher or lower in their rankings are looking for websites that are visited often and for longer than a moment by visitors, because this indicates to that search engine that your website is interesting and informative. So, make it interesting and informative, and focused on who you are and what you sell.

3. SEO

Use SEO (Search Engine Optimisation) keywords throughout each website page but not too many that it puts your readers off. Write keywords into your title and subheadings and in appropriate places in the text. Focus each web page specifically on the topic (and key words) of that particular page. Edit each web page to make sure they are not overloaded with too many key words, to get the balance right.

4. Keep your website up-to-date

Websites are ‘live publications’ and need to be kept alive and updated. You should edit and update every page of your website regularly; I update most pages at least slightly every month or so. If you have a ‘news’ page, post a news item at least every couple of weeks. If you have a blog, write a new blog every week or two.

If you  don’t keep your website up-to-date, you’ll start to be ignored by those all-important search engines, your lack of recent activity will be noticed by your potential customers, and your business will suffer.

Copyright Sally-Anne Watson Kane 2018

For more articles about writing business websites and blogs, go to: Blogging and writing websites.

Photograph: Pixabay (no attribution required)

Sally-Anne Watson Kane

Writer, editor, proofreader, owner/operator - On Time Typing

Sally-Anne Watson Kane owns and operates On Time Typing (established 2002). On Time Typing provides: scribing, report writing, minute-taking, transcription, copy writing, editing, proofreading, graphic design, and self-publishing services. Sally-Anne is a professional editor and full member of Institute of Professional Editors (IPEd) Australia.
From her base in Moe, Gippsland, she manages an Australian-based team of eight typists, scribes, audio transcriptionists, writers and editors (all subcontractors) including two typists in Gippsland and including two other editors who are full members of IPEd.
She also owns and operates small publishing business Peewee Press (established 2003).
Sally-Anne has 15 to 20 years' experience in:
- audio transcription (dictated psychologist and financial reports and transcripts of interviews, focus groups, investigations, hearings).
- writing and editing publications, websites and reports.
- recording, transcribing, compiling and self-publishing oral histories and anthologies.
- scribing and writing selection, procurement and referee reports.
- editing and proofreading policies, reports and publications
- providing self-publishing services to authors, businesses and organisations from handwritten manuscript through to printed book stage, including: project planning, typing, editing, proofreading, graphic design, printer/author liaison.

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