The world looks entirely different from just 30 days ago; the COVID-19 pandemic that is sweeping the globe has brought about significant changes to businesses of all sizes and industries. In times of rapid change, businesses that can innovate and adapt quickly are the ones best placed to survive and thrive.
Our team at GippsTech wants to help and support as many businesses as possible through this difficult time, and we have put together an Innovation Consulting Package to do just that.
In a recent interview with Steve Blank, Steve Glaveski, founder of Collective Campus Innovation Consultancy in Melbourne, writes that leaders must understand their “innovation runway”, and ask themselves if this crisis is a three month, one year or three year problem so they can adapt accordingly.
“The shorter the runway and/or the longer the problem, the more drastic the action that leaders need to take”, says Steve.
In some circumstances, businesses will have to change their model entirely in order to survive this global pandemic; but those that can adapt fast may actually see a growth in their business at this time.
The businesses most likely to have been affected by the crisis are those who:
- Rely on face-to-face business
- Rely on a local customer base
- Already had slim margins
- Have lean operations and resourcing
- Have limited internal tech and innovation capabilities
We have seen instances over the last month where business models which were previously in demand are now obsolete, and other cases where businesses which were previously not accessed by certain populations have seen a spike in revenue.
These issues are resulting in significant revenue losses, which are currently causing staff lay-offs, and unfortunately, business closures.
Through innovating your business model and services, it is important to understand how you can continue to service previous or current customers within your new business model. By doing so, you are more likely to succeed as you have a network of warm leads who are ready to buy from you.
GippsTech can provide an innovation consulting package to help your business innovate its business model to survive the current circumstances. Government funding is available to help businesses affected by COVID-19 adapt their services and business operations, so you may be able to access our services at no cost to you.
In times of adversity, it is important to ask difficult questions and identify what is currently not working in your business in order to open up the door to creating new opportunities. While the crisis has created many hardships and difficult times, it has also created space for new, innovative ideas to reach the marketplace. If you can tackle these new opportunities whilst still making best use of existing resources, people, intellectual property, systems and technology, then you are already steps ahead in pivoting to where you need to go.
To read the full article, head to https://gipps.tech/blog/innovation-consulting-package-helping-you-thrive-in-the-current-circumstances
Software Development Consultant - GippsTech
Elena Kelareva is the founder of GippsTech, a Warragul-based software and web development agency with the mission of growing regional startup and tech ecosystems. Since starting GippsTech in March 2017, Elena cofounded Binary Shift, Gippsland’s first tech and startup conference, ran several tech training events for businesses, and started running regular tech and entrepreneurship meetups in Warragul and Traralgon. Prior to founding GippsTech, she worked for Google, leading product strategy for the team that makes it possible to put a Google Map on your website. She has a PhD in Computer Science from ANU, a Bachelor of Science from the University of Melbourne, and was a lecturer in Advanced Theoretical Computer Science at the University of Melbourne in 2017.