Case Study – Gippsland Bath & Body

“I chose to build my website with GippsTech because the features and design options of DIY website platforms, such as Wix and Squarespace, were limited. I wanted a website which could be customised specifically to my business and my brand, and I couldn’t be happier with the end result!”

-Sharon Stanford, founder of Gippsland Bath & Body 

The Project

Sharon Standford has a passion for making organic, toxic-free skincare products accessible to all women. She runs Gippsland Bath & Body, and produces a range of handmade, all natural skincare products, which are sold online and at markets throughout the region. Not only this, but she is committed to educating and supporting her thriving community, and is an advocate for disease prevention. Sharon already had an existing website, however it was quite clunky, and visitors weren’t able to easily purchase products and e-gift cards in one transaction. She needed a solution, and sought the help of GippsTech to develop and design a new website, which would be easy for both herself and her customers to use. 

The Challenge

Sharon has a passion for natural healthcare products and client education. She needed a website which had both an ecommerce store, and the capability for a blog and online workshop bookings. Given that her core clientele are women, she wanted the look and feel of the website to be approachable, friendly, and feminine. The website needed to be easy for customers to use and purchase from, and we were also tasked with improving the site’s user experience and functionality, as well as assisting her with optimising the site’s SEO and content. 

The Solution

We realised early on in the process that Sharon needed a website with a custom design. Given her previous experience with her website being difficult to use, it was important to Sharon that she could easily make updates and add blogs to her new website herself. We also created a mobile-first design, making the site accessible across all devices. It was essential that the online shop was easy to navigate to from anywhere on the site, given that it was the most important feature. We also developed a design which spoke directly to Sharon’s audience, and nodded to her new business branding. 

Disciplines

Digital Strategy, User Experience Design, eCommerce integration, Web Development, WordPress Development

Would you like to learn more about Sharon’s website project? Read the full article here.