Why does your business need a Capability Statement?


Increasingly organisations are being asked to include a Capability Statement in tender documentation. You’re possibly thinking at this point, what is a Capability Statement? Allow me to enlighten you.

What is a Capability Statement?

A powerful and professionally written Capability Statement is a communication tool that showcases in one comprehensive document your business credentials, competencies, achievements and accreditations. Check out this Quick Guide prepared by the Industry Capability Network.

Capability Statement Guide

Why do you need one?

Its purpose is to communicate clearly and effectively to potential business partners, stakeholders, suppliers, customers and even employees about your business and business capabilities. A Capability Statement is important because it provides target audiences with specific information about your organisation that will assist them to decide on whether they should do business with your company. When written powerfully and persuasively, a Capability Statement will differentiate your business from your competitor, helping to reinforce your business brand and value proposition in the minds of existing and potential new customers

How do you prepare a Capability Statement?

For some business owners writing a capability statement can be overwhelming. That’s why engaging a  professional copywriter – one experienced in producing Capability Statements is money well spent.

A professionally presented document including strong graphics and strategically relevant content will always impress and could be just the tool that wins you your next contract or tender.

Who should you talk to about writing your Capability Statement?

A copywriter who specialises in crafting compelling and effective capability statements. I have written several of these documents in recent times. They can be anything from a single page snapshot to a much more comprehensive multi-page document. It all depends on the purpose and use. I’m will work with you to create a tailored capability statement designed to suit your particular needs.

Visit www.designwordz.com.au for more information or call Helen on 0438 594 285.


“Helen is a vibrant professional person well equipped with knowledge and skills to assist with words required for many purposes.” Christine – Traralgon

Helen Ward


Hi I’m Helen Ward, a professional copywriter located in Yarragon, Gippsland and owner of Design Wordz. I have extensive copywriting experience having worked with a diverse range of clients over 15 years.

In addition to copywriting, I also offer editing, proofreading, creative design and marketing support services.

My focus is on providing timely, cost-effective and tailored copywriting and communications solutions for small to medium business in the Gippsland region. You’re in experienced and professional hands at my award-winning business, Design Wordz. Check out my website at www.designwordz.com.au

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Sally-Anne Kane Recent comment authors
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Sally-Anne Kane

Thank you. I thought I knew what a ‘capability statement’ was (as I’ve written my own capability statements when writing tender applications) but now, after reading your article, I have a far better understanding of what to include.