Building Links: How to Get (Free) Backlinks for Your Website
Building backlinks for your business or non-profit’s website is one of the best ways to improve your reach and expand your online presence.
If you happen to be the ‘accidental marketing person’ working your way around content, SEO, and strategy -and trying not to burnout through the process- then this article is for you.
I’ll clarify concepts that may seem foreign if you are just getting started and share 5 effective ways to get backlinks for your website.
What is a backlink?
A backlink is simply a link pointing to a page on your website.
You have internal backlinks – which is when you link to pages within your own website – and external backlinks. In this guide, I’ll focus on how to get mentions, aka external links, from other sites.
Backlinks, when done right, are one of the essentials of SEO. They have the power to magnify your business or non-profit website’s reach by helping you build authority and expertise -and signal that to Google!
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