Blogging can be used to good effect as a marketing tool, but how well it works for you and your particular business will depend on a few things.
Firstly, it’s important that you use your blog as an opportunity to show your potential customers who you are.
Blogging shows the reader who you are
If your blog is interesting or enjoyable, the people reading it will often check out any links you provide at the bottom of your article.
If your blog’s main access point is via a blog platform (for example, WordPress), always include a short blurb about you and your business, and a link to website or main online platform, at the end of the article. That way, people who have enjoyed the article are able to check out your website and/or business page on Facebook, and find out more about your business.
If your blog is embedded in your own website, everyone who reads it will already be in your website where they can easily be tempted to check out your other articles and/or find out more about your business. (For example, my blog is embedded in my On Time Typing website.)
If you publish your articles in other places (such as here, on Gippsland Business Connect), always include a short blurb about you and your business, and a link to your blog or website at the end of the article. That way, people who have enjoyed the article are able to check out your other articles and find out more about your business.
Other ways in which blogging shows customers who you are
If your blog gives readers valuable information about your specialised subject area (i.e. what you do or sell), it can show your readers that you really know your stuff. And the fact you are giving them something for nothing – i.e. free information – will potentially makes your potential customer:
- feel positively about you and your business
- remember the name and logo of your business after they have stopped reading
- click on the links you have provided to your other articles, for more free information
- click on the link to your website you have provided, so they can find out more about you and your business.
Other helpful articles about blogging for your business
- How blogging and social media can help your business
- How to get more Bang for your Blog-writing Buck.
Sally-Anne Watson Kane has been owner/operator of her sole trader business On Time Typing since 2002. On Time Typing provides report-writing, scribing, editing and proofreading services to clients across Gippsland and Australia. Sally-Anne has been writing all her life and blogging since January 2016. For more articles about managing small businesses and blogging go to: On Time Typing Blog. For more information about On Time Typing go to: About us.
Sally-Anne Watson Kane
Writer, editor, proofreader, owner/operator - On Time Typing, Editing and Proofreading
Sally-Anne Watson Kane owns and operates On Time Typing, Editing and Proofreading (established as 'On Time Typing' in 2002) and Peewee Press (since 2003). Sally-Anne is a professional editor and full member of Institute of Professional Editors (IPEd) Australia, based in Moe, Gippsland.
Our services: typing, scribing, report writing, minute-taking, transcription, copy writing, editing, proofreading, graphic design, and self-publishing.
Sally-Anne manages an Australian-based team of eleven typists, scribes, transcriptionists, writers and editors (all subcontractors) including typists in Gippsland as well as typists, editors and scribes in Melbourne, Central Victoria and interstate.
Sally-Anne is a professional member of Institute of Professional Editors and Editors Victoria, and a full member of Life Stories Australia.
Sally-Anne regularly writes articles about sole trader and small business management, writing and editing, self-publishing, and contemporary issues in Australia, across a variety of platforms.
Sally-Anne has 25 years' experience in:
- editing and proofreading publications, websites, policies and reports.
- audio transcription (dictation, transcripts of interviews, focus groups, investigations, hearings).
- recording, transcribing, compiling and self-publishing oral histories and anthologies.
- writing articles, websites, reports and publications
- scribing and writing selection, procurement and referee reports
- scribing, writing and editing self-published memoirs and life stories
- providing self-publishing services to authors, businesses and organisations from handwritten manuscript through to printed book stage, including: project planning, budget, typing, editing, proofreading, graphic design, printer quotes and liaison. We specialise in producing memoirs and life stories, local histories, and minority voices.