Remove the frustrations that come with your poorly ranking website
Have you ever had a great website designed for your business, and when you launched it, you heard …crickets?
The mentality of “build it and they will come” is often not the case for business websites. Whilst having a high quality website is important for an online business, just as having a great storefront is important for a traditional “bricks and mortar” business; it is not enough.
You also need a strategy to bring potential customers to your website, and this includes a holistic approach to marketing in the form of customer acquisition channels, digital advertising and partnership building. Our highly skilled team at GippsTech is here to help you, but for the purpose of this article, we are focussing on one of the most important pieces of the puzzle when it comes to getting your business found online – Google.
Unfortunately, getting your business found on Google is not as easy as pressing “publish” on your new website. You need to take into consideration SEO (Search Engine Optimisation), SEM (Search Engine Marketing), keywords and business listings. Whilst many website building platforms have capabilities for you to edit SEO settings and provide advanced information which will improve your search rankings, some platforms are better than others.
Studies show that just 3% of searchers look past the first page of results on Google (1). This means that if your business isn’t listed on page 1 of Google search results, it likely isn’t getting seen. In addition to this, 55% of searchers don’t venture beyond the first 3 results listed (1)!
In our recent article providing an unbiased review of Squarespace versus WordPress, we highlighted the differences in SEO between these two platforms. WordPress allows you to gain more value from your keywords, and has the option to add plugins which help your website appear on Google and other search engines. Some of these available plugins and features also give you the ability to view insights for your keyword performance, enabling you to improve your SEO. In contrast, Squarespace only offers basic SEO features such as URLs, page descriptions, and titles.
If you find you keep asking yourself the question “Why isn’t my business showing up on Google?”, then we are here to help!
So, read on for our top tips to getting your business listed on Google, and ranking on the first page.
1. Add your business to Google Maps
One of the first steps to getting found on Google is to add your business to Google Maps. This is something you can do easily yourself in five minutes just by completing your Google My Business Profile (2). The more information Google has about your business, the higher it will rank in search results. To create or update your account for Google My Business, head to https://www.google.com/business/. You must include information about your business such as your business name, contact information, opening hours, address, business category and business description. Once completed, you will need to verify your business with Google to be added to its search results. Verification can be done by phone or by having a postcard physically mailed to your address. This can take a couple of weeks, so plan ahead and add your business to Google Maps early, well in advance of any big marketing campaign.
2. Ask your customers to leave a Google Review
A great way to improve your organic reach on Google is to ask your loyal customers to leave you a Google Review. Collecting reviews on Google improves your trustworthiness both from your customers’ and Google’s perspective, which in turns impacts your SEO and brand awareness (2). Reviews cost you nothing, and are a fantastic way to boost your search results and your credibility online.
To read the rest of our Tips to get your business found on Google, head on over to the full article:
Software Development Consultant - GippsTech
Elena Kelareva is the founder of GippsTech, a Warragul-based software and web development agency with the mission of growing regional startup and tech ecosystems. Since starting GippsTech in March 2017, Elena cofounded Binary Shift, Gippsland’s first tech and startup conference, ran several tech training events for businesses, and started running regular tech and entrepreneurship meetups in Warragul and Traralgon. Prior to founding GippsTech, she worked for Google, leading product strategy for the team that makes it possible to put a Google Map on your website. She has a PhD in Computer Science from ANU, a Bachelor of Science from the University of Melbourne, and was a lecturer in Advanced Theoretical Computer Science at the University of Melbourne in 2017.