Innovation in a Crisis: with Laura Eddington & Little Bumble Reusable Food Wraps

Digital Marketing + Analytics - GippsTech

Innovation in a Crisis: with Laura Eddington

Just 3 years ago, Laura Eddington began her business journey in response to the food wastage which was occurring in her home. After struggling to find a suitable beeswax food wrap to assist in maintaining the freshness of her produce, she put her studies to use and set about to develop her own.

It may be hard to imagine, but food wastage makes up for $10 billion dollars each year in Australia alone; which equates to approximately $1,200 annually per household.

“We have entered a time where food security is on the minds of many people. As we navigate a time of chaos and uncertainty, we still have mouths to feed, so keeping our food fresh and reducing wastage is of great importance.”

Little Bumble made some significant changes to their business after the first week of the government’s response to COVID-19. Given that a large percentage of their work was completed face-to-face with their customers, they have had to lean into technology and use it to their advantage through this time.

Read Laura’s full story, and how she has pivoted and innovated her business at this time!

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