With their business heavily geared towards wholesaling to cafes and supermarkets, Jamie and Sarina from The Biscuit Shop have had to innovate to continue operations through the COVID restrictions. They circled back to an idea that had been with them from the beginning: creating DIY yo-yo kits for the consumer market.
As a result, they sold a staggering 650 DIY yo-yo kits in the space of 8 hours, and they’re still going strong.
Jamie believes that their pivot succeeded because they looked at a potential solution, instead of the problem. By considering opportunities as well as negative impacts, they were able to develop a product and strategy that helped to replace their losses in wholesale orders.
Read Jamie and Sarina’s full story here: