Blogging for better business – blogging as part of your marketing strategy

Writer, editor, proofreader, owner/operator - On Time Typing, Editing and Proofreading

Does or should your business have a website?

Unless you want to be invisible, a website is essential these days. A website will make sure you’re seen by potential customers.

Does or should your business website have a blog? 

A regular, informative blog will greatly increase the value and reach of your website. It will not only get you seen by more potential customers; it will win you more customers.

How to use blogging as part of your marketing strategy

Regular blogging – with relevant, informative articles, the right key words and SEO – will:

  1. Attract more potential customers to your website
  2. Instill trust in your potential and current customers
  3. Create followers, and loyalty, among your potential and current customers
  4. Encourage your followers to share your articles across different social media platforms (increasing reach)
  5. Make the search engines love your blog/website and send more people to it (increasing reach)
  6. Form the basis of your online marketing strategy which can include a) sharing blogs across your business’s and other organisations/groups’ online platforms, b) creating Youtube videos or other online materials based on your blog content.

How do I get started, in writing a blog for my website?

For information about how to get started in preparing an initial plan for your blog, as part of your online marketing strategy – what to do first – contact us at On Time Typing, Editing and Proofreading. We offer a free consultation and quote.

For more information about effective blogging, check out our articles:

Image: Pixabay creative commons licence (no attribution required).

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